-
1 ♦ advertising
♦ advertising /ˈædvətaɪzɪŋ/A n. [u]pubblicità: to work in advertising, lavorare nella pubblicita; beer advertising, la pubblicità della birra; TV advertising, la pubblicità televisiva; gli spot televisivi; roadside advertising, la pubblicità lungo le strade; i cartelloni pubblicitariB a.pubblicitario; di pubblicità: advertising agency, agenzia di pubblicità; advertising agent, agente pubblicitario; advertising board, cartellone pubblicitario; advertising campaign, campagna pubblicitaria; advertising manager, direttore dell'ufficio pubblicità; advertising expenses (o expenditure) spese di pubblicità; spesa pubblicitaria; advertising revenue, entrate pubblicitarie (di giornale, rete TV, ecc.)● (in GB) Advertising Standards Authority (abbr. ASA), Autorità garante della pubblicità. -
2 publicity *** pub·lic·ity
[pʌb'lɪsɪtɪ]1. n1) pubblicità2) (Comm: advertising, advertisements) pubblicità f inv, réclame f inv2. adj(campaign, material, budget) pubblicitario (-a), (manager) della pubblicità
См. также в других словарях:
advertising manager — skelbimų ir reklamos skyriaus vedėjas statusas T sritis profesijos apibrėžtis Asmuo, atsakingas už organizacijos, įmonės, bendrovės ar įstaigos skelbimų ir reklamos skyriaus veiklą. atitikmenys: angl. advertisement manager; advertising director;… … Lithuanian dictionary (lietuvių žodynas)
advertising manager — reklamos skyriaus vadovas statusas T sritis profesijos apibrėžtis Asmuo, prižiūrintis reklamos ir naujovių diegimo specialistų veiklą. Jis palaiko ryšius su reklamos, naujovių agentūromis ir su jomis pasirašo sutartis. atitikmenys: angl.… … Lithuanian dictionary (lietuvių žodynas)
advertising manager — reklamos vadybininkas statusas T sritis profesijos apibrėžtis Asmuo, organizuojantis reklamą spaudoje ar kitose informacijos priemonėse, įvertinantis reklamos išlaidas ir jos efektyvumą, padedantis įmonėms kurti įvaizdį, vedantis derybas su… … Lithuanian dictionary (lietuvių žodynas)
advertising manager — / ædvətaɪzɪŋ ˌmænɪdʒə/ noun the manager in charge of advertising a company’s products … Marketing dictionary in english
advertising director — skelbimų ir reklamos skyriaus vedėjas statusas T sritis profesijos apibrėžtis Asmuo, atsakingas už organizacijos, įmonės, bendrovės ar įstaigos skelbimų ir reklamos skyriaus veiklą. atitikmenys: angl. advertisement manager; advertising director;… … Lithuanian dictionary (lietuvių žodynas)
advertising executive — reklamos skyriaus vadovas statusas T sritis profesijos apibrėžtis Asmuo, prižiūrintis reklamos ir naujovių diegimo specialistų veiklą. Jis palaiko ryšius su reklamos, naujovių agentūromis ir su jomis pasirašo sutartis. atitikmenys: angl.… … Lithuanian dictionary (lietuvių žodynas)
advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… … Financial and business terms
Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread … Wikipedia
Advertising research — is a specialized form of marketing research conducted to improve the efficiency of . According to MarketConscious.com, “It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how… … Wikipedia
Advertising agency — An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point… … Wikipedia
manager — A medium level participant established according to final take. Bloomberg Financial Dictionary * * * manager man‧ag‧er [ˈmænɪdʒə ǁ ər] noun [countable] JOBS someone whose job is to manage all or part of a company or organization, or a particular… … Financial and business terms
